Sahaj Paisa is a loan lending company for students and government employees based out of Mumbai, India. Our client wanted the audience to perceive his brand identity as clean and functional so we worked on a black and white colour palette with hints of cyan. To help our clients shape their marketing in a cost effective and affordable manner we  brainstormed on designing a 3-fold brochure. The most obvious benefit of trifold brochures is their ability to include larger amounts of information into a small and compact document. It provides four times more space than a standard single sided flyer and worked perfectly to communicate brand's messaging. Keeping the diverse target audience at core, we created the multilingual option (both English and Hindi) for viewing the website. And this is just one of the numerous other customizations we did for Sahaj Paisa.