Rutine

Ceithel is a wellness, aspirational and lifestyle brand that sells and promotes dry food products that are derived from heirloom seeds and are organic or vegan. It is a one-of-its-kind company in India and we were lucky to have worked on it. Cherry, the passionate founder of Ceithel, needed a visual identity that is personalised and leaves a lasting impression. We designed an inviting earthy colour palette with muted tones that captures the brand's sophistication and simplicity. 

Oh and if you look closely at the logo you will notice how each brand letter is beautifully spelt out in the design itself!

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